TECMA, Spain’s leading Town Planning and Environment Trade Fair
TECMA 2016 is Spain’s largest specialised Trade Fair in environmental and sustainable solutions. Taking place every two years in Madrid, exhibitors present their pioneering innovative solutions in the town planning and environment sector.
The event included the MADRID CITIES SEMINAR which under the slogan “Cities to Live in”, offered key solutions to current problems in our urban areas. With a forum of over 200 speakers and representatives from around thirty Spanish cities, 5 Latin American, 2 Portuguese and 1 French, 1,100 people took part in the debates and 50 national and international organisations and companies were present.
TECMA is without doubt the industry’s leading event in Spain, as figures from the 2016 show prove:
- 134 participating companies
- 4,882 visitors
- More than 4,838 square metres of exhibition space
CONTENUR unveils new innovative stand
CONTENUR chose TECMA 2016 as the fair at which to unveil its new display stand in Spain, in line with its new communication strategy and corporate identity, introduced in 2015.
The concept of CONTENUR’s stand revolved around four key areas: Innovation, Sustainability, Quality and Smart Elements. The 200m2 display stood out for its striking design, as well as the way it presented the company’s strategic products in these four different categories. Visitors saw for themselves that the presentation of Contenur’s products goes beyond traditional methods, towards digital and technological interaction. The stand aims for a “Look, Think, Act” approach. In short, it combines products and traditional solutions designed to integrate into the urban environment with an innovative way of using them and Smart systems.
The stand included a dedicated innovation and sustainability area, where in addition to exhibiting its 2,200 and 3,200 litre capacity side loading containers, CONTENUR introduced its cutting-edge RECYCLA system, a new concept in waste management from which information on individual waste segregation can be obtained immediately.
Furthermore, together with Italian counterpart Ecologia Soluzione Ambiente, CONTENUR launched the new bilateral loading system, the only one of its kind on the market. Its polyethylene container was a hit with visitors and their opinions and suggestions will help to improve this solution.
Finally, CONTENUR also opted for a stand which allowed for more direct contact with visitors. With this in mind, a “social area” was created for more relaxed networking, which soon became one of the “go-to” places for all our clients.